A new way of showcasing design furniture. Throughout the Netherlands, Vrienden (Friends) open their homes to show you the furniture they previously bought.
FRIENDS is not only a new furniture brand with an innovative sales concept, it is also a social design network. It is the result of their desire to bring design to the consumer in a completely different way: you do not view the furniture in a traditional store but with 'Friends', a (inter)national network of private viewing points, which can be found via their site.
By linking the furniture directly to the end user, the design collection also remains advantageous. If the onsite viewing leads to a purchase, the viewing point will receive a 10% Friends Fee. This makes FRIENDS the first social design network in the Netherlands.
www.vanvrienden.com
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Bleecker's Choice
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